TerraTrek
Your online camping store
Duration
UI/UX Designer
6 Weeks
Tools
Figma
Googles UX Design Certificate (Project 2)
Role
02.- FINAL DESIGN
01.- CONTEXT
02.- RESEARCH
Project Brief
Design a responsive website and app for an online camping store (Terratrek), the app and website must reflect the company’s values and showcase its range of products.
Project Overview
Terratrek, is a fictional eco-friendly camping brand created for this project, their product range includes tents and sleeping bags to backpacks, coolers, camping accessories, and chairs. The website and app serve as a platform for customers to seamlessly explore and acquire Terratrek range of products.
Insights
In crafting the layout, simplicity and ease of navigation were paramount. Drawing from extensive research, I observed that many users found competitors' websites cluttered and difficult to navigate. Thus, I opted for a clean and intuitive design, empowering users to effortlessly find what they need.
Central to this project was instilling confidence in our customers' purchasing decisions. Through user interviews, I found that the biggest downfall was uncertainty about whether the product would be of high quality, the right size, or would actually arrive. To achieve user confidence, I prioritized providing an abundance of easy-to-read product information and genuine user reviews.
