Drinxfactory
Sampling and Merchandising App
Role
Solo Internship Project
Duration
3 Months (Part Time)
Project
Improving the Drinxfactory App
View full Case Study by clicking bellow
01.- CONTEXT
02.- RESEARCH
03.- Design
Improving UI and UX with the Drinxfactory App
The Drinxfactory app serves as a central hub for all Drinxfactory staff members. Its primary purpose is to allow employees to view and complete their upcoming shifts, as well as apply for available shifts.
Project Overview
In early 2024, Drinxfactory launched their innovative new merchandising and sampling app. Although the app was groundbreaking at the time, the team and I saw opportunities to enhance the user interface and overall user experience, while also exploring ways to improve its overall functionality. Over a three-month period, I worked with the team at Drinxfactory and led the design for their new and improved app. This project encompassed all stages of the design process and concluded with me pitching my findings and presenting the my enhanced version of enhanced Drinxfactory app.
Aims
To identify opportunities for enhancing the UI and UX of the Drinxfactory app and to explore possibilities for improved functionality. The goal was not only to improve the user experience but also to understand the company's needs and enhance operational efficiency.
Key Insights
Poor Navigation- Almost all employees I interviewed mentioned the poor navigation of the current system, often stating that the layout is confusing. First-time users struggled to locate certain features.
Overload of Unnecessary Information- Interviewees noted an abundance of unused features and information, with new users often asking, "What's this? Is that important?" These extra features distracted users from completing their tasks.
Difficulty Locating Your Shifts- Users found it hard to differentiate their merchandising shifts, as the app only displayed a list of stores and dates without clear separation. When applying for shifts, many users struggled to find and distinguish sampling job offerings, noting that details about the product, time, and location were unclear.
Opportunities
Calendar
optimizing map
How might we improve the overall usability and experience of the Drinxfactory app while also identifying new opportunities for increased efficiency?
Home Page
Before
After
Enhanced UI with a refined visual structure and thoughtful color selection.
Improved user flow by better organizing shifts, distinctly separating merchandising and sampling tasks.
Clearly presented available shifts for easier access by users.
Reorganized page layout to significantly enhance user experience.
Form Questions
Before
After
Larger buttons to prevent accidental clicks.
User feedback enhanced by color-coding selected options.
Clearer "Continue" and "Return" buttons for improved navigation.
Clear and identifiable photo upload pop-up.
Merchandising shifts made faster and easier
Complete merchandising trips faster and easier than before.
user freindly map with optomize map feature allowing merchens to get to the next store quicker.
simplisic layout makes merchadising for easier to read and easier to compleate.
user feedback confirming your form has been submitted and showing the prograssion of your shifts
Easily Applying and Completing sampling shifts
Apply and view shifts through the calendar feature
view and apply for shifts through an easy to read calendar.
allowing employees to better set out there availability for shift, user expressed this was a much easier way to apply.
prevent double bookings.
allowing employees to be more organized with the structure and planning of there shifts.
Calendar
Merchandising store list
Inbox
Sampling shift info
Profile
Form
Easily find and apply for shifts.
Sort through available shift and apply within seconds.
shift details made clear and available for viewing prior to begin your shift.
timer that prevents user from sending of there foam before the shift has ended.
user feedback confirm your form has been submitted
